13 years an engineer

13 years an engineer

a snowy March 6th 2006 - faculty of IDE at DUT 13 years ago [March 6th 2006], i drove down to the faculty of Industrial Design Engineering at DUT, set up my working prototype in the van Grinten Hall and held my final thesis talk about LAGOM (an interactive music...

Blog edco: “Changing the game”

Blog edco: “Changing the game”

Blockpost on www.edco.global by Ruud Janssen: Rinse, wash, repeat. The stale formula of most events. Well not for this one! “We’re not here to play the game, we’re here to change it!” Here is what you missed if you were not one of the 300 participants to the Game...

Happy collective greetings!

Happy collective greetings!

The Event Design Collective, EDCo for short, is growing somewhere in BETWEEN steady and exponentially...;). This year we have successfully partnered with 3 new licensees who head up their countries as regional directors! Holland, Italy and France now all have great...

MAGIC SPELL #003

MAGIC SPELL #003

As part of the creation of a special Collaborative SPELL, the attendees of the  TRANSFORMATION version of the College of extraordinary Experiences were experiencing first hand how they would create a comfortable spiral. Great process, made happen by everybody who...


The last two weeks have been a positive affirmation of my choice to act on my gut. I have been in the store for a little more then a month and have created an open space in which everybody who dares to enter is welcome to think about ways to make this first experimental bubble a shared succes.
I have been toying around with the notions of a salon, a studio and a stage, where I can guide the respective process of thinking, drawing and sharing of whatever people bring in to the store. What I found was that an open store window is an inspirational and luminous way to open any dialogue. Using big paper and wooden blocks as a starting point the conversation is reflected on the table surface, giving way to build on what you are talking about and creating the opportunity to view a subject from different angles. The ideal situation for me would be to take an hour after any session to create a visual. A visual reflection you can use to SHARE the experience and insights beyond the window session. Maybe a gallery of these conversations would be an interesting way to interact with the local community?
The next phase when guiding people from thinking to sharing would be to create a magnetising image that would inspire others to engage and enrich what was talked about in the thinking session. The goal should always be to engage and involve others in your thinking. These are the only ways to realise truly great projects. You can never do it alone! For me personally the individual process of translating a personal story to a magnetising beacon of inspiring light is what would happen in the STUDIO. Creating cool stuff that is destined to INSPIRE, INFORM & INFECT others to move their asses to realise their ideas.
The final stage would involve creating the perfect combination of space and time and share the now visible ideas to the right people. The STAGE should be a location that would best fit the intended audience, making this flex store a bit of a forced fit. This store is not necessarily the right place.  But this is my design challenge of the coming couple of months. How can this STAGE in  this STORE be the perfect decor to share ideas and show them in such a way that the ones that have the bright ideas may connect with the ones that could commit and help realise the first steps. Not because of their abilityto do so, but because they connect for their own personal right reasons. The cocktail of complexities that is this process needs some kind of design… something to hold on to while you are on your way to go from “nothing” to “something”.
The pictures above are a start of that place… the rest will follow when engaging with YOU!