Product Design

DUTCH DAIRY FORMULA

What do you bring to the Russian Minister of Agro-culture in a Trade mission to grow the biggest dairy farms in the world?

A visual formula! 

Holland knows how to make good dairy. In 2011 a Dutch trade delegation consisting of Prime Minister Mark Rutte and at the Time CEO of Royal Friesland Campina Cees ‘t Hart travelled to Russia to trade this knowledge to facilitated Russia in becoming the Milk Motor of the world.

 

Presentation of the artist’s impression of the model farm to Viktor Zubkof, Russia’s First Deputy Prime Minister, and Mark Rutte, the Prime Minister of the Netherlands. To the far left is Cees ‘t Hart, the CEO of the dairy company FrieslandCampina, representing the Dutch dairy industry. To his right is Andrey Danilenko, representing the Russian dairy industry

Russian Dairy scan

The Dutch and Russian dairy industries signed a Memorandum of Understanding during Prime Minister Rutte’s visit to Russia. Part of this MoU involves establishing a model dairy farm for 650 dairy cows in Dmitrov, outside of Moscow.

Wageningen UR (Livestock Research and LEI) have developed a plan for this model farm and will be responsible for further guidance.