Event Design Thinking by Ingrid Rip

Event Design Thinking by Ingrid Rip

The Event Design Collective has been growing! The latest Dutch addition is Ingrid Rip, with whom I am working on 5 articles about the use of Design in the Event Industry. You can check out the original article here at Meeting Magazine :...

13 years an engineer

13 years an engineer

a snowy March 6th 2006 - faculty of IDE at DUT 13 years ago [March 6th 2006], i drove down to the faculty of Industrial Design Engineering at DUT, set up my working prototype in the van Grinten Hall and held my final thesis talk about LAGOM (an interactive music...

Blog edco: “Changing the game”

Blog edco: “Changing the game”

Blockpost on www.edco.global by Ruud Janssen: Rinse, wash, repeat. The stale formula of most events. Well not for this one! “We’re not here to play the game, we’re here to change it!” Here is what you missed if you were not one of the 300 participants to the Game...

Happy collective greetings!

Happy collective greetings!

The Event Design Collective, EDCo for short, is growing somewhere in BETWEEN steady and exponentially...;). This year we have successfully partnered with 3 new licensees who head up their countries as regional directors! Holland, Italy and France now all have great...

MAGIC SPELL #003

MAGIC SPELL #003

As part of the creation of a special Collaborative SPELL, the attendees of the  TRANSFORMATION version of the College of extraordinary Experiences were experiencing first hand how they would create a comfortable spiral. Great process, made happen by everybody who...

“The one vision is realized by the many steps.”
I have been living with a vision for the better half of my life and I can say with confidence and humility that the many steps can only be made consciously when you have a story to guide them. I envy the ones who just live one day at the time and are not burdened by the itch of something they want to build or create over TIME.
My VISUAL path has lead me across  many different story lines by both individuals as well as organizations. They all seem to want to move…but are all looking for that light to follow. That story you want to be a part of. That general direction that gives focus to the clear goals you need to be running towards. What I am seeing a lot, and have been uncovering as a running theme within the work I do for others, is the movement of Change. We try to walk the line that moves between a present point A and a pre determined area B, which we generally fashion to look very appealing. We love to SEE  a road or sequence of steps that help realize the milestones of the inbetween.  This sequence of planned steps between two points in time is how we have learned to tell and share stories. We start to tell the story by inviting your audience to a stage (your context) , describe the characters (or actors) and introduce a hero’s challenge. The quest is set.
You can move up and down that storyline and make your past, present and possible future VISIBLE for all to see. Now here lies a challenge.
In the land of storytelling we are exploring different ways to touch, move or inspire people. But alongside we are challenged by a multitude of tiny steps that are all part of a system. A structure that is getting more visible every day. We are living IN our own storylines… our Twitter and facebook feeds become a line that is influenced by so many different things, that it is almost impossible to be a good curator of your own STORY.
In a new economy focusing in on experience and transformation as the main value of trade, we see that the audience (or customer) is being taught that it is okay to want to have a Choice in where to start or even participate in a story. Pretty soon we will not be  interested in lectures anymore… we want to see and experience the whole story at once…
This is where the good storytellers take a leap out in front of the rest. When you are or live IN a story, you will be able to start anywhere… no sequence, no numbers… just a story and infinite angles…
more to come
 
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