13 years an engineer

13 years an engineer

a snowy March 6th 2006 - faculty of IDE at DUT 13 years ago [March 6th 2006], i drove down to the faculty of Industrial Design Engineering at DUT, set up my working prototype in the van Grinten Hall and held my final thesis talk about LAGOM (an interactive music...

Blog edco: “Changing the game”

Blog edco: “Changing the game”

Blockpost on www.edco.global by Ruud Janssen: Rinse, wash, repeat. The stale formula of most events. Well not for this one! “We’re not here to play the game, we’re here to change it!” Here is what you missed if you were not one of the 300 participants to the Game...

Happy collective greetings!

Happy collective greetings!

The Event Design Collective, EDCo for short, is growing somewhere in BETWEEN steady and exponentially...;). This year we have successfully partnered with 3 new licensees who head up their countries as regional directors! Holland, Italy and France now all have great...

MAGIC SPELL #003

MAGIC SPELL #003

As part of the creation of a special Collaborative SPELL, the attendees of the  TRANSFORMATION version of the College of extraordinary Experiences were experiencing first hand how they would create a comfortable spiral. Great process, made happen by everybody who...

Each company in development comes to a point where the story of what you offer to whom and why you do that becomes relevant to share with the masses. Based on what I am experiencing at the moment, sharing the story of Visually yours is more a personal release then a strategic play for attention. Finally I am confident enough… so let’s go.

Ever since I started working with Jorg Humel de Vries of TRAKTUR, I started to come down from my thinking cloud. Enough thinking Jorg said… it is time for some F*cking Drawings!!!! So SHUT UP DENNIS… and start drawing!
So Okay… enough thinking. In 2016 I start drawing more! The problem is that I have conditioned myself to make every line I draw a meaningful line. Almost every stroke has some kind of meaning.  A difficult state for an artist… being stuck in meaningful mode. That is why I love the fact that I could dump al of my thoughts about an emblem for Visually yours on Jorg. Let him figure out what I can not see anymore.

vy-logoemblem-creationswirl

the Vy-creationswirl

To my surprise and delight he came back with a triangle filled with balls… A powerful visual that has a lot of the characteristics of secret societies and magical incantations. Pretty cool. But what does it mean?


Finding the story that matches the work I do with visually yours and the expectations of an ‘new age’ image like this, was not as hard as I thought.
Originally the triangle is a delta. The mathematical symbol for CHANGE. In my own visions about an emblem I envisioned the delta crossed with a creation spiral. What Jorg came up with was quite ingenious.
He was able to create the spiral by adding the circles in a golden ratio format. When you look at the emblem you don’t see the spiral… you start to see spaces beyond. Ah crap… it is a new age logo…;)

The rest of the story will follow….