Event Design Thinking by Ingrid Rip

Event Design Thinking by Ingrid Rip

The Event Design Collective has been growing! The latest Dutch addition is Ingrid Rip, with whom I am working on 5 articles about the use of Design in the Event Industry. You can check out the original article here at Meeting Magazine :...

13 years an engineer

13 years an engineer

a snowy March 6th 2006 - faculty of IDE at DUT 13 years ago [March 6th 2006], i drove down to the faculty of Industrial Design Engineering at DUT, set up my working prototype in the van Grinten Hall and held my final thesis talk about LAGOM (an interactive music...

Blog edco: “Changing the game”

Blog edco: “Changing the game”

Blockpost on www.edco.global by Ruud Janssen: Rinse, wash, repeat. The stale formula of most events. Well not for this one! “We’re not here to play the game, we’re here to change it!” Here is what you missed if you were not one of the 300 participants to the Game...

Happy collective greetings!

Happy collective greetings!

The Event Design Collective, EDCo for short, is growing somewhere in BETWEEN steady and exponentially...;). This year we have successfully partnered with 3 new licensees who head up their countries as regional directors! Holland, Italy and France now all have great...

MAGIC SPELL #003

MAGIC SPELL #003

As part of the creation of a special Collaborative SPELL, the attendees of the  TRANSFORMATION version of the College of extraordinary Experiences were experiencing first hand how they would create a comfortable spiral. Great process, made happen by everybody who...

In the month of June and a bit of July, I had the privilege to share my thinking about drawing in the workplace with the marketing department of the dutch energy company NUON (now part of the swedish Vattenval). I teamed up With agile master Darmadji, with whom I had been developing a program within T-Mobile.
We were lucky enough to be hosted in both the Holiday Inn and the Marriott at the Amsterdam Arena locations. Both excellent spaces to get a marketing crowd to take a step back.  The conference style spaces were transformed into visual work spaces with the help of both respective facility departments to create the most ideal SPACES for marketeers to make their thinking about present pains and future perspectives VISIBLE.

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morning team


This is the second evolution of the Time2Draw course outside T-mobile; The ministry of Finance being the first. The energy and focus of both the morning and afternoon teams was totally different from that of any Telco Team or Finance Group we had encountered before. Our objective was to equip this department with a basic drive to draw, a simple set visual models to explore and synthesize thinking and reveal some of the secret visual tricks that help share all that visual thinking with others. These marketeers write propositions linking to customer need and marketing trend on a daily basis and delegate all visual content needed to support their ‘innovations’ to the communication department. It was great to hear that, during the weeks in between our physical meet-ups, the lessons were resulting in a visual buzz at NUON. The tricky part is keep making all thinking VISIBLE!
The biggest challenge however wasn’t the program. This visual learning lane works well in any working environment. Strangely it  was to get this intelligent group of individuals to reveal their biggest pains and open their thinking spaces to offer them other insights when looking at the stuff they need to get done.
By the end I think they all did very well. Afternoon AND Morning…;).
We hope to be speading the visual fire after the holidays!
Thanks guys!
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The afternoon team