Last summer I was invited to come to a conference about GOSSIP. The meeting was a bit peculiar. The host was ORONA (a elevate and stairway manufacturer) and their choice of venue was their traditional English PUB. This easily made the top 3 list of most interesting places to have a conference…in a bar.
The Topic was Gossip. The treasure chest of your company?
I was allowed to sit at the bar having a front row seat to the afternoons speakers. Their place of sharing being BEHIND said bar. My intention was to make drawing of their expert view on the subject and connect them after the event was done. What I found was a very well curated set of people, who all have very different perspectives on what you can call GOSSIP.
My other realisation was that during the process of translating the notes to one visual rendering I found that making portret of all attendees was a great way to give back what was said and more importantly who said it.
The visual notes you see above were made during the event. The poster below was the result of its visual translation. The poster was used to connect with all the participants personally and give back something special for their attendance.
Now the great insight lay in the creation of a PHONE based visual story that turned this poster into something you can browse through more easily and give attention to all of the different perspectives.
The event was organised by Rene Degen and Jeroen Peters of COMPARABLE .
It was a great opportunity to see how you could make the content of an event reach beyond the event day itself.
At the College of Extraordinary Experiences (CoEE for short) we went through a trans-formative experience to internalize a seemingly simple principle… Work together, work fast and work forward. In a sequence this “Chant”has now become a reminder to the ones who attended this conference that progress lies in shared iterative doing, while being mindful of how your steps are connected to your story.
As a group we entered this event from 2 distinctly different angles. The first timers and the now 2nd year Alumni. As a connected family of experience designers we exited this event, reminded that there is no US without U. I am have been deeply moved by the steps that are visibly taking place after we all left the castle. Keeping true to the principle of DO! NOT TALK.
To all of you who practiced the CoEE MOVEMENT with us last Monday. I would like to share this simple line. Whenever you doodle this, be reminded to grab a partner, prototype your thinking together and move forward. If we all keep doing that we will be making visible steps that reconnect us to our shared experience of CoEE17.
I love you all
please check out the Event Design Collective Blog for more content!
“The one vision is realized by the many steps.”
I have been living with a vision for the better half of my life and I can say with confidence and humility that the many steps can only be made consciously when you have a story to guide them. I envy the ones who just live one day at the time and are not burdened by the itch of something they want to build or create over TIME.
My VISUAL path has lead me across many different story lines by both individuals as well as organizations. They all seem to want to move…but are all looking for that light to follow. That story you want to be a part of. That general direction that gives focus to the clear goals you need to be running towards. What I am seeing a lot, and have been uncovering as a running theme within the work I do for others, is the movement of Change. We try to walk the line that moves between a present point A and a pre determined area B, which we generally fashion to look very appealing. We love to SEE a road or sequence of steps that help realize the milestones of the inbetween. This sequence of planned steps between two points in time is how we have learned to tell and share stories. We start to tell the story by inviting your audience to a stage (your context) , describe the characters (or actors) and introduce a hero’s challenge. The quest is set.
You can move up and down that storyline and make your past, present and possible future VISIBLE for all to see. Now here lies a challenge.
In the land of storytelling we are exploring different ways to touch, move or inspire people. But alongside we are challenged by a multitude of tiny steps that are all part of a system. A structure that is getting more visible every day. We are living IN our own storylines… our Twitter and facebook feeds become a line that is influenced by so many different things, that it is almost impossible to be a good curator of your own STORY.
In a new economy focusing in on experience and transformation as the main value of trade, we see that the audience (or customer) is being taught that it is okay to want to have a Choice in where to start or even participate in a story. Pretty soon we will not be interested in lectures anymore… we want to see and experience the whole story at once…
This is where the good storytellers take a leap out in front of the rest. When you are or live IN a story, you will be able to start anywhere… no sequence, no numbers… just a story and infinite angles…
more to come
I have been working with T-MobileNL for quite a while now and I had yet to meet the brand and Com team. I got the opportunity to challenge their UNLIMITED thinking by filling in the activities at an off-site team retreat, which was geared towards creating a new bond between a newly configured group of professionals. The location was a perfect place to do a couple of exercises that would not only bring these people together, but also introduce a new frame of mind. How do you think UNLIMITED?
It is one thing to say you have an UNLIMITED amount of data to use when you join T-mobile as a client… but what does this mean? What does it mean for this team, what does it mean for the company, but most important…what does it mean to offer something without limits???
We carried on with a Challenge that was to be executed in a FERRIS WHEEL! A great way to get some distance and look beyond just the challenge. What became very clear very soon, was that going on a Ferris wheel can be a challenge in itself (for some people). During the ride an extra Challenge was added (by Whatsapp!) to keep everybody thinking on their toes! The presentations that followed were based on a simple comic book style presentation in which you introduce a situation and go through an UNFORTUNATELY, FORTUNATELY, UNFORTUNATELY & FORTUNATELY to add some drama to the storytelling. Worked great!
By the end of the day the biggest challenge was to keep the energy up… so this is why we did a standing catchphrase carousel ending up in one shared battle cry!
I used to find refuge in drawing big floating COWblock with pulsating Udders… which is why I post the following refinement. Now, when I sit down with the kids to draw, I tend to teach them to draw simple things that move. To my surprise this feather foot suddenly appeared. My (c)rude sexually frustrated drawings of old have evolved into erotic innuendo and graceful flow… is this a good thing…;)?
After almost 5 years of thinking and translating & creating the #EVENTCANVAS, there is now
- an initiative grown into several partnerships,
- a workbook and an internationally published book by BIS
- The start of a community of excellent and n0w CERTIFIED Event Designers,
event narratives that challenge the way we design events…
- a growing database of visual narratives articulating Change, Framing stakeholder perspectives giving event planners a storytelling platform to realize TRUE VALUE
- The start of a decoding venture resulting in a better understanding of the mechanics of big events like the Olympics, Eurovision or even Comicon or Halloween! Making prototyping for success easier by learning from past success and failures.
- The event industry (and beyond) is noticing the value of thinking ahead and being more conscious of & connected to your stakeholders. The EventCanvas Methodology is slowly gaining ground, taking the conversation to a more abstract level, whilst staying in touch with the practical sides of creating EVENTS.
- and more canvasses coming…;)
That being said I am very glad to announce that Visually Yours has formally joined forces with Ruud Janssen & Roel Frissen to form an entity serving the need to think about value and different stakes on any level of the event industry. With the book held high and lots of amazing people on our path, we work together to nurture this methodology so it may grow into a way of thinking & working, to be adopted throughout the entire event industry.
The next milestone in this evolving story has also been announced!!!
We are very glad to welcome Angeles Moreles Vallejo from Spain , Gerrit Jessen from Germany and Terri Breining from the United States . They are grabbing the role of local champions driving this common language for events forward and becoming experts by teaching others!
The Event Design Collective is a partnership with international entrepreneurial individuals who are helping to spread the language of high level event design.
A language that has little differences every where in the world, but is driven by one goal… to design events worth attending!