Luctor et Emergo!

Luctor et Emergo!

Anything worth doing needs a central start of that Story. 
A trigger to get the narrative going and a way to open up the first emotional connection to possible collaboration. As so for the connecting character of Groundwater. After some debate the collaborating team came to an analogy of a fishing floater. This inspired this image of a local physical living environment, floating amidst all groundwater of Holland. It symbolises that groundwater crosses all municipal and regional boundaries and truly connects us all.


This project ended up with the creation of two posters. The poster above communicates a shared path to a practical perspective forward, between all parties involved. Creating a shared context is key. Sharing the story about groundwater and the invisible ecosystems that lie below our feet is an important step to start up a process of stakeholder alignment.


. Once the stage has been set between all who have a stake in that physical living environment AND everyone has been made conscious about what stakes are on the table, it is time to start playing the GAME. 
By working through a map of what lies below, the stakeholders build a shared system of interdependencies, that shows where their stakes conflict and where they amplify each other. The navigator helps to bring the discussion to a shared program of action.

For more information about this project check out the microlearning created by IN BRAIN:

You can also go to the project section of this website to get a more in depth look at the project:

Redeveloping TRASH-SITES

Redeveloping TRASH-SITES

When we think together we create an opening to working together.

When we work together we create value.

When we create value together we can make anything happen… even turn trash into treasure!

One of the biggest challenges in the process of shared value creation is getting people together to talk and see how they are going to create more value by working together. In 2019 I worked together with Jurgen van der Heijden of AT OSBORNE and Ron Nap of the municipality of Apeldoorn to create an inspiring visual to get the talks about Collective Regeneration of Former Landfills (COREL) going (as part of an application for a European Subsidy for Regeneration.)

first sketch of a multifunctional collaboration for regeneration

The complexity of the conversation you will need to have with all those involved lies in their difference of perspective & responsibility. The simplest way of dealing with this is by making these perspectives visible. When we start with the idea of regeneration, the conversation resides in the abstract. By framing the idea of change in a way that different people can work on the same goal together, we get to coordinate concrete projects that make repurposing landfills a reality.

The concept of reclaiming landfills is not a new one. Generally speaking resources would be extracted and the land given a new purpose. That purpose would most likely be something like a solar or wind energy park. During this process the reclaimed land would be given a new purpose, but it would not regenerate.

So …what if …you could create a multi stakeholder approach in which different stakes would be matched together as to be repurpose not by a singular stakeholder, but by a collaborative effort of multiple ones.
This concept would take more time and work, but… if and when the system behind it works, society will profit as a whole. Not just the energy providers. An alternative project development process that would Reinvent Multi-functionality around landfills. Its a mouthful… and that is why you need a visual:

More information on this subject can be found in the online e-magazine (in dutch)

We tend to need a visual trigger to support a grand idea. But once we get beyond the idea and start to make plans to give structure to its realisation, we need to see what we are working on and who will be guiding the process. From my perspective the solution is quite simple. Make the system visible so everybody can claim their space and everyone can see the shared goal and multifunctional benefits of working together.

I am glad I can share this project. It has lead to a very promising collaboration with RWS and surrounding departments on our invisible connection with Groundwater… more on that later.
Thank you Jurgen & Ron!



At the end of 2017 I reconnected with an old client. After about 15 years of development in the Dairy Industry, he was ready to start writing a book about it all. The cool thing is that at the time I helped him to make his views on Precision Livestock Farming more clear and presentable. Now after all this time his views have all found fertile ground in the whole dairy industry and an introduction to Smart Dairy Farming was  born!

Kees Lokhorst invited me to help him to make all of his thinking more engaging. For both the act of reading as for the  more practical side of teaching in the classroom and online. It has been great to make this visions come to life and translating years of experience into a clear instruction on how to focus more on the individual cow to grow the industry.

His book will be presented on the 7th of June… Keep you posted!

Nota met benen

Ik ben nu al zo’n 3 jaar bezig met de gemeente Den Haag rondom 1 project. Een samenwerking tussen de beleidslaag van stedelijk ontwikkeling & de groene stad en het ingenieursbureau Den Haag (IBDH). Het gaat om het duingebied dat VOOR Den Haag ligt… onze voortuin…;). Eindelijk is er een NOTA waarin het via burger participatie tot stand gekomen plan als brief vanuit Wethouder Revis wordt geschreven aan de commissie Leefomgeving. Een lang traject met mooie resultaten door leuke en gepassioneerde mensen, die ECHT geven om dit gebied.
Blader er maar eens doorheen:

Op is een interactieve kaart te zien waarin ik samen met Jannis Karalis ( en de mensen in dit project heb geprobeerd om een plek te creeren waarin je het gebied online al een beetje kan verkennen. Het doel is natuurlijk om je nieuwsgierig te maken en er naar toe te gaan. Samen met de mensen rrondom dit gebied gaan we proberen om deze online plek uit te bouwen.
Screenshot 2017-09-06 10.53.58
Screenshot 2017-09-06 10.55.35

Doe je mee? Stuur me dan even een mail van wat je wil toevoegen. Samen brengen we dit gebied beter in kaart, zodat we er nog meer van kunnen genieten… ook mensen buiten Den Haag…;).



The College of Extra-Ordinary Experiences was a transformative event! Getting people to embrace knowledge by looking at it through different eyes or even identities is an approach sure fired to work for kids… but as I experienced personally this is a new event-type that will breath new life into dusty academic or commercial dogma. Check out the PDF and be sure to check out the facebook page of the college

Haagse Duinen

Haagse Duinen

In 2016 I paired up with Jannis Karalis to work on an online experience of the Majestic Dunes that are layed out in front of the city of The Hague. We worked together with Joanne Gendreneau, a policy director at the municipality of the Hague, on a translation of all the great ideas and content co-created by a participatory process about the vision of this area.
Check out the interaction at: www.haagseduinen.nl13-big5.png