When we think together we create an opening to working together.
When we work together we create value.
When we create value together we can make anything happen… even turn trash into treasure!
One of the biggest challenges in the process of shared value creation is getting people together to talk and see how they are going to create more value by working together. In 2019 I worked together with Jurgen van der Heijden of AT OSBORNE and Ron Nap of the municipality of Apeldoorn to create an inspiring visual to get the talks about Collective Regeneration of Former Landfills (COREL) going (as part of an application for a European Subsidy for Regeneration.)
The complexity of the conversation you will need to have with all those involved lies in their difference of perspective & responsibility. The simplest way of dealing with this is by making these perspectives visible. When we start with the idea of regeneration, the conversation resides in the abstract. By framing the idea of change in a way that different people can work on the same goal together, we get to coordinate concrete projects that make repurposing landfills a reality.
The concept of reclaiming landfills is not a new one. Generally speaking resources would be extracted and the land given a new purpose. That purpose would most likely be something like a solar or wind energy park. During this process the reclaimed land would be given a new purpose, but it would not regenerate.
So …what if …you could create a multi stakeholder approach in which different stakes would be matched together as to be repurpose not by a singular stakeholder, but by a collaborative effort of multiple ones.
This concept would take more time and work, but… if and when the system behind it works, society will profit as a whole. Not just the energy providers. An alternative project development process that would Reinvent Multi-functionality around landfills. Its a mouthful… and that is why you need a visual:
More information on this subject can be found in the online e-magazine (in dutch)
We tend to need a visual trigger to support a grand idea. But once we get beyond the idea and start to make plans to give structure to its realisation, we need to see what we are working on and who will be guiding the process. From my perspective the solution is quite simple. Make the system visible so everybody can claim their space and everyone can see the shared goal and multifunctional benefits of working together.
I am glad I can share this project. It has lead to a very promising collaboration with RWS and surrounding departments on our invisible connection with Groundwater… more on that later.
Thank you Jurgen & Ron!
I have been following Rushab Chheda and Frans Taminiau ever since I visited their open table at The new business summit organised by World Start-up events somewhere in February 2020… just before the whole pandemic. I was blown away by the look and feel of their interlocking Bricks made out of Recycled plastic! At the time I was looking for a way to understand their product and create a story of their quest to use their engineering knowledge to create affordable housing suing recycled material.
When the event was done I had created a small roadmap sketch which I was happy enough to take to the next level, to get these guys to share their story BEYOND the product.
After some Zoom and Mural sessions we ended up in a lock-down. Bad for business, but good for taking stock of what you have done and clarify the path of where you are meant to be going. This process took us to the refined version of the sketch I had made in February.
For more information on the intended journey of this start-up check out: www.unibrick.global
So… now it is Oktober 2020. I took it upon myself to see where things are at the moment and not a moment too soon! Unibrick was just about to go online and start a new strategy on getting the Unibrick out there for people to start building with it themselves! The product itself is there and amazing to build with. From big Unibricks made for affordable housing (check out their website!) to the smaller mini Unibricks I got as a present to see what I would build myself!
Today…It is all about the brick… the UNIBRICK.
What would YOU build with this amazing sustainable recycled resource?
A bar? The ultimate Desktop? A garden wall experience? A visual connection point in a general or public space? A sustainable hotel room? A bathroom even…? There is so much to build.
Check out the website on www.unibrick.global and let’s see if we can get some ideation going to challenge Unibrick in its goal to reduce fabrication costs and move down then affordable housing roadmap.
Ruud, Roel and myself have started up our creation engines and initiated the coming to being of the second book to support the event industry in the elevation of its perspective. Together with our great Editor John Loughlin and our mastermind Paul Rulkens, this should be something to talk about…;).
A couple of years back I was in a house with some pretty Extraordinairy people. One of those was my house representative Jens Heitland. Jens has a quite power over him. He listens and lets you talk. A trait not many of us are used to. One of the things we both share is a passion for the process of innovation. Jens mainly as a driving force, myself as one who make the process visible. We ended up prototyping an experience, but found the process more interesting then the end result…;). The good thing was we liked working together.
The following year, Jens invited me to a great international event in Paris. A place where we got to engage real estate owners of some of the largest shopping centres in the world. The process of doing this, with a remotely located group of innovation experts and entrepreneurs, again was a blast! The results here were a bit different to the castle experience, but the engagement of the crowd was good. The urgency was articulated and the interaction with innovation realised.
So now it is 2020… Jens jumps into the innovation game as a entrepreneur, starting his own innovation firm. And now things are getting interesting…;). Heitland Innovation and Visually yours are working together on an experience… Hope to make more of this visible soon! Thank Jens for your clarity of vision and directness of well spaces silence!
Lately I have aloud myself to listen more to my gut when it comes to helping people with their thinking. Shinta Oosterwaal is an extra-ordinairilly intuitive system worker, who shares her talent with executives and management teams who need to be brought to a next level of thinker and working together.
I really engaged with Shinta for the first time on a stormy day at the beach in Zandvoort. We had to find the right balance and flow of the Dutch Circular Leadership Conference and she blew my mind with her intuitive way of bringing a hole in our thinking into reality by literally revealing it to us by having us engage with the conference itself. This all sounds a bit free and high fly… but the breakthrough created the right tone we were looking for.
The Dutch Circular Leadership Conference 2019 is behind us and now we are living in a new society in need of ways to navigate our coming challenges.
Now this is where things got interesting. In a zoom session Shinta explain here upcoming Phd research project where she will be looking for a way to prove how the development of the individual will usher in the remodelling phase of our new economy, post COVID 19, and therefore proving that a focus on personal development has a direct societal effect.
After Our talk, I was at the dentist office with my three kids and I drew out this sketch. It has been keeping me quite busy, because it perfectly aligns with the “flexible Focus” principle I have been embedding in my work after hearing about it from Mark Ordensky (executive producer of LOTR series).
Each individual contribution to the shared development of a story (or a society for that matter) MATTERS!!!
I am so happy to be helping Shinta with this, because in actuality I am developing myself…;). Together we will have some kind of effect on society… can’t wait to see how I can make this visible!