Last summer I was invited to come to a conference about GOSSIP. The meeting was a bit peculiar. The host was ORONA (a elevate and stairway manufacturer) and their choice of venue was their traditional English PUB. This easily made the top 3 list of most interesting places to have a conference…in a bar.
The Topic was Gossip. The treasure chest of your company?
I was allowed to sit at the bar having a front row seat to the afternoons speakers. Their place of sharing being BEHIND said bar. My intention was to make drawing of their expert view on the subject and connect them after the event was done. What I found was a very well curated set of people, who all have very different perspectives on what you can call GOSSIP.
My other realisation was that during the process of translating the notes to one visual rendering I found that making portret of all attendees was a great way to give back what was said and more importantly who said it.
The visual notes you see above were made during the event. The poster below was the result of its visual translation. The poster was used to connect with all the participants personally and give back something special for their attendance.
Now the great insight lay in the creation of a PHONE based visual story that turned this poster into something you can browse through more easily and give attention to all of the different perspectives.
The event was organised by Rene Degen and Jeroen Peters of COMPARABLE .
It was a great opportunity to see how you could make the content of an event reach beyond the event day itself.
After almost 5 years of thinking and translating & creating the #EVENTCANVAS, there is now
- an initiative grown into several partnerships,
- a workbook and an internationally published book by BIS
- The start of a community of excellent and n0w CERTIFIED Event Designers,
event narratives that challenge the way we design events…
- a growing database of visual narratives articulating Change, Framing stakeholder perspectives giving event planners a storytelling platform to realize TRUE VALUE
- The start of a decoding venture resulting in a better understanding of the mechanics of big events like the Olympics, Eurovision or even Comicon or Halloween! Making prototyping for success easier by learning from past success and failures.
- The event industry (and beyond) is noticing the value of thinking ahead and being more conscious of & connected to your stakeholders. The EventCanvas Methodology is slowly gaining ground, taking the conversation to a more abstract level, whilst staying in touch with the practical sides of creating EVENTS.
- and more canvasses coming…;)
That being said I am very glad to announce that Visually Yours has formally joined forces with Ruud Janssen & Roel Frissen to form an entity serving the need to think about value and different stakes on any level of the event industry. With the book held high and lots of amazing people on our path, we work together to nurture this methodology so it may grow into a way of thinking & working, to be adopted throughout the entire event industry.
The next milestone in this evolving story has also been announced!!!
We are very glad to welcome Angeles Moreles Vallejo from Spain , Gerrit Jessen from Germany and Terri Breining from the United States . They are grabbing the role of local champions driving this common language for events forward and becoming experts by teaching others!
The Event Design Collective is a partnership with international entrepreneurial individuals who are helping to spread the language of high level event design.
A language that has little differences every where in the world, but is driven by one goal… to design events worth attending!
Verleden jaar ben ik uitgenodigd bij de vorming van een alliantie. Een samenwerlking gedreven door een passioneel pleidooi van Kevin (blauwe shirt). Door krachten te bundelen wist hij genoeg mensen te bewegen om samen te kijken naar een belangrijk en moeilijk probleem dat voor komt in de verzorging van zwakzinnigen. Het gaat over iets heel erg leuks… iets lekkers… het gaat over koken!
Vorig jaar December zijn we begonnen en we zijn nu lekker op weg. Humanitas, Ilionx & T-Mobile zijn aan het kijken hoe ze een pad kunnen creeren dat leidt naar de realisatie van een applicatie die de clienten en begeleiders helpt bij het samen leuk en lekker koken.
We hebben samen de muur boven bij T-mobile (neergezet door Visually yours) vol geklat en zijn stappen aan het maken met de doelgroep. Het zichtbaar maken van deze alliantie en verandering is erg leuk… vandaar ook de naam…;)
Elke keer maken we weer een nieuwe stap. Van Reden voor meedoen naar organisatie, verhaal en roadmap. Het geheel begint al aardig wat in beweging te brengen… Hou dit maar in de gaten!
Finally it is happening! I am writing a book…or rather collaborating to realise one coming to life. I have been working With @RuudJanssen & @RoelFrissen to make a statement in the industry that organises thousands of events every day. This Book will open your eyes and take events to the next level and connect them over time to really make a difference!
Be sure to check out www.bispublishers.com for the publication in september!!!
Getting your thinking out on paper is a great way to focus in on your understanding of any subject. But what to do when the thinking is out on the table? When the fish is on the table…How do you give your thinking direction and what do you need to do to get others to ride along on your thinking wave? What are their ways of thinking and what are their stakes in your shared “DESIGN”?. This would be a typical Design related setting, where capable engineers sit down (or stand up) and DRAW out the challenge to get their head around the problem domain and or solution space. As the creative industry is successfully solving difficult problems in an increasingly more meaningful and sustainable way, the corporates of our world have become more interested in the creative mode an now wants a piece of this clarity serum they call ‘design-thinking’. But what would a non-designer need to help gather and forge their thinking?
The NON CREATIVE PROFESSIONAL of today needs some way to handle a multitude of design variables…and they need to be able to play with the different elements. It is here where the “CANVAS” takes the stages as a valuable thinking and prototyping tool for anyone who wants to solve an intricate problem, but has no traditional training in the process of design or change.
In 2009 I was lucky enough to see the rise of Alexander Osterwalders’ & Yves Pigneurs’ Business Model Canvas from up close. The simplicity of the model and its basic 9 building blocks give a business mind the opportunity to prototype any venture… by mapping out the 9 blocks and by finding the story that stands a fighting chance to survive any shark attack. Over the years I have seen this Template for designing & challenging business concepts grow into a monstrous succes. In my opinion it is the first adaptation of a template tool that can truly help you to keep on thinking one step ahead…IF YOU COMMIT TO THE LANGUAGE OF THE MODEL.
Now it is 2013 and I meet up with Ruud Janssen & Roel Frissen. At the time they had some interesting building blocks that could help event organizers articulate the true value of an event. The change you create in someone when they attend an event designed by you. Their background is in corporate event design… you know… 5 days in vegas for 1500 surgeons…;). Their DESIGN perspective was raw, but they had all the right books an insane network with active leads and a good idea…so according to the Business Canvas they had something going when they set out to create a common language for great event creation.
Their enthusiasm and promise to the industry still fuels their business today. It is here where my own new found purpose comes in to help these passionate and driven entrepreneurs to make the #EVENTCANVAS the succes it is supposed to be. My point of entry in this tale has been to challenge the building blocks and see how my engineering skills can help to forge a stronger and more future proof Model.
As I see it at this moment (may of 2015) this EVENTCANVAS consists of 3 layers.
* The CHANGE…
the way stakeholders enter and exit an event. The articulation of the real Value on which all other choices in the design are based. This part of the canvas can hold up to 8 different stakeholders (to date), giving all the people involved a visible voice in the process of defining the Raison d’Etre of the event.
* The Boundary Box…
The frame you need to know WHAT it is you are designing. Call it any way you want . Requirements, a program, a structure or a guiding prime directive. It is the agreement all stakeholders sign of on when
* The Design…
A split between 2 ways of learning. By Experience and by Instruction. Both modes go through their processes of design to end up with the elements that honour the realisation of the promise and the valued change. Like the Business Canvas Value Proposition it is this part of the Model that still needs the most work and flying hours. Chances are that these DESIGN parts of the EVENTCANVAS will evolve into canvasses of their own.
These three parts together form an alliance. A forged event narrative that will enable its users to prototype the best shared event they can make. The event canvas will serve as a growing story that will improve over time guiding all who are involved as a compass in their thinking and decision making.
If you want to learn more about the canvas or see some exiting examples of its use, check out www.eventmodelgeneration.com .
a great group of people in Innsbruck, Austria invited the Event Model Generation team to come and help with the visual articulation of an audiology event that will take place in November of 2015. At the same time this was the start of some great trips I will be taking with Roel Frissen & Ruud Janssen which just goes to show that drawing stuff out is a great way to connect with people…;). Seriously, these guys are sitting on a great method for mapping out the why and what of events based on the fusion of several working “models” into 1 EVENT CANVAS.
The trip resulted in a really nice Visual showcasing the essence of the event as seen from 4 different perspectives. The rest of the trip was blessed with good food and conversation and some great new insights about the Event SIMULATOR. A board game outlining the exercise of filling out the stakeholder empathy maps and creating the boundary box for the EVENT CANVAS. These insights will certainly lead to forms that allow better stand alone use. So… very exiting.
Oh yeah… and cochlear means the snail-shaped tube (in the inner ear coiled around the modiolus) where sound vibrations are converted into nerve impulses by the organ of Corti… Wait a little bit for the Canvas… it will show what this whole thing was about!