Making change visible

Making change visible

Each company in development comes to a point where the story of what you offer to whom and why you do that becomes relevant to share with the masses. Based on what I am experiencing at the moment, sharing the story of Visually yours is more a personal release then a strategic play for attention. Finally I am confident enough… so let’s go.

Ever since I started working with Jorg Humel de Vries of TRAKTUR, I started to come down from my thinking cloud. Enough thinking Jorg said… it is time for some F*cking Drawings!!!! So SHUT UP DENNIS… and start drawing!
So Okay… enough thinking. In 2016 I start drawing more! The problem is that I have conditioned myself to make every line I draw a meaningful line. Almost every stroke has some kind of meaning.  A difficult state for an artist… being stuck in meaningful mode. That is why I love the fact that I could dump al of my thoughts about an emblem for Visually yours on Jorg. Let him figure out what I can not see anymore.

vy-logoemblem-creationswirl

the Vy-creationswirl

To my surprise and delight he came back with a triangle filled with balls… A powerful visual that has a lot of the characteristics of secret societies and magical incantations. Pretty cool. But what does it mean?


Finding the story that matches the work I do with visually yours and the expectations of an ‘new age’ image like this, was not as hard as I thought.
Originally the triangle is a delta. The mathematical symbol for CHANGE. In my own visions about an emblem I envisioned the delta crossed with a creation spiral. What Jorg came up with was quite ingenious.
He was able to create the spiral by adding the circles in a golden ratio format. When you look at the emblem you don’t see the spiral… you start to see spaces beyond. Ah crap… it is a new age logo…;)

The rest of the story will follow….

Tijd voor Tekenen!

Tijd voor Tekenen!

Tijd voor tekenen… De nieuwe leergang die voortkomt uit het interne t-mobile experiment (het mobiele teken laboratorium) begint vorm te krijgen. Binnenkort ronden we af en wordt dit de basis voor hoe Vy bijdraagt aan de teken (r)evolutie binnen T-mobile!
View on Path

DRAWING OUT your EVENT

DRAWING OUT your EVENT

Since the beginning of last year I have had the privilege to be a part of the development of the EVENT CANVAS. You might say the resemblance with the Business Model Canvas is there in the sense that the whole exercise starts with filling in the empty canvas blocks. But as the 9 block Business Model explores and prototypes Business model structures, the 14 block Event Canvas helps you to map the CHANGE you experience going to, through and away from and event. Over the course of this last year I have come to get to know Ruud and Roel of event model generation  and their quest to develop a common event language, which has an enormous paralel with everything I have been trying to realise with Visual Thinking. Therefore the match between us is quite natural and the shared path to try and map out CHANGE in a more visual way is one we are walking together. This is also why I have been added to the EMG TEAM and put onto the website as a contributor to the further development, testing and visual support of the Event Canvas.
As it turns out the event canvas is very useful for designers who are mapping out their user and designing products or services that have a certain impact. With this event canvas you can map out the desired change you want to see in the user when using your design. Consumer Touch points, Customer Journeys, Instructional design and a big box of promises… I predict this Canvas can be used outside of its intended context with great succes for both the designer as well as the user as the most important stakeholders! This is why I shall be trying to use it as often as possible to see if this leap outside of its own boundaries can be made in good conscience…;). Check out what we are doing on www.eventmodelgeneration.com and what I will be showing soon on the Visually yours Blog.
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