It’s a wrap! The online EDC Mastermind 2020 edition is done and what a great ride it was. Online learning really does have a deserving spot in the future of sharing EVENT DESIGN with event practitioners!
Our 3 collaborative contact days were run like a tidy super yacht, with a very specific goal in mind… Empower the participants with strong new thinking frames and get them to have the conversations they would normally have trouble with. Roleplaying was used to experience the dynamic buyer conversation. By preparing yourself using a metaphorical reversed SLIDE you learn to recognise the patterns and signals in a TRUST BUILDING conversation. The slide helps you to navigate through the pitfalls you encounter on the path to becoming a TRUSTED ADVISOR.
Claiming DESIGN-TIME for your EVENTS is a challenge best conquered by being prepared to ask the WHY questions and being very clear about WHOM you ask, WHEN. It is a cocktail best served by those who know the recipe ….in our case using the Event Design Methodology available at www.edco.global.
For now…our biggest takeaways lie in our shared growth and an actionable frame to organise your own CONVERSATION LABS.
At the College of Extraordinary Experiences (CoEE for short) we went through a trans-formative experience to internalize a seemingly simple principle… Work together, work fast and work forward. In a sequence this “Chant”has now become a reminder to the ones who attended this conference that progress lies in shared iterative doing, while being mindful of how your steps are connected to your story.
As a group we entered this event from 2 distinctly different angles. The first timers and the now 2nd year Alumni. As a connected family of experience designers we exited this event, reminded that there is no US without U. I am have been deeply moved by the steps that are visibly taking place after we all left the castle. Keeping true to the principle of DO! NOT TALK.
To all of you who practiced the CoEE MOVEMENT with us last Monday. I would like to share this simple line. Whenever you doodle this, be reminded to grab a partner, prototype your thinking together and move forward. If we all keep doing that we will be making visible steps that reconnect us to our shared experience of CoEE17.
I love you all
Silent D please check out the Event Design Collective Blog for more content!
The start of a community of excellent and n0w CERTIFIED Event Designers,
event narratives that challenge the way we design events…
a growing database of visual narratives articulating Change, Framing stakeholder perspectives giving event planners a storytelling platform to realize TRUE VALUE
The start of a decoding venture resulting in a better understanding of the mechanics of big events like the Olympics, Eurovision or even Comicon or Halloween! Making prototyping for success easier by learning from past success and failures.
The event industry (and beyond) is noticing the value of thinking ahead and being more conscious of & connected to your stakeholders. The EventCanvas Methodology is slowly gaining ground, taking the conversation to a more abstract level, whilst staying in touch with the practical sides of creating EVENTS.
and more canvasses coming…;)
That being said I am very glad to announce that Visually Yours has formally joined forces with Ruud Janssen & Roel Frissen to form an entity serving the need to think about value and different stakes on any level of the event industry. With the book held high and lots of amazing people on our path, we work together to nurture this methodology so it may grow into a way of thinking & working, to be adopted throughout the entire event industry.
The next milestone in this evolving story has also been announced!!!
We are very glad to welcome Angeles Moreles Vallejo from Spain , Gerrit Jessen from Germany and Terri Breining from the United States . They are grabbing the role of local champions driving this common language for events forward and becoming experts by teaching others!
The Event Design Collective is a partnership with international entrepreneurial individuals who are helping to spread the language of high level event design.
A language that has little differences every where in the world, but is driven by one goal… to design events worth attending!
The College of Extra-Ordinary Experiences was a transformative event! Getting people to embrace knowledge by looking at it through different eyes or even identities is an approach sure fired to work for kids… but as I experienced personally this is a new event-type that will breath new life into dusty academic or commercial dogma. Check out the PDF and be sure to check out the facebook page of the college
This September I have been fortunate enough to be able to say I finally published a book… well 2 actually, but more about the other one later. The big takeaway for anyone who has a book to write is : GET A DEADLINE!!! And of course Do NOT do it alone!
The road that lead to the creation of “The Event Design handbook”, has been a long one, stretching over two years! What I can say is that the experience that I had with Ruud Janssen and Roel Frissen has primed me for more! The premise of this book is to understand the relevance of events that matter and explain to the people who are dealing with this challenge every day a Tool called the EVENT CANVAS .
The cool thing about the model in this book is that it helps you articulate exactly what it is you want to CHANGE by organizing an event. The Change in behaviour is the most valuable result you are designing and generally we do not take the time to step back and have a discussion about Value. This book helps you to do just that. And by having that discussion we hope to challenge anyone in the world concerned with events to up their game and look at what your doing with a fresh perspective.
Having said that… my personal interest in this project lies way beyond events. It is about Change. And that makes me a happy Visual Change Master…;). For now please go to BIS PUBLISHERS to get the book! It will be available soon on all global platforms!