Yesterday we celebrated with success the second edition of Meet the Expert, a series of events designed with the Event Canvas Methodology and organized by the Creative dots for our community of Event Designers and tCd fans, eager to innovate within their corporate event strategy.
The event has positioned itself as the most powerful and influential strategic communication and marketing tool within companies. And they are increasingly aware that it is no longer enough to plan events; it is necessary to create unique, memorable experiences that provide differential value. In order to do this, time must be devoted to the design of events and the creation of common co-creation spaces for the event owner and the event planner.
How do we tell the story of our event? How do we involve all stakeholders in its design? How do we generate the behavioural transformation we want?
We answered these questions in a dynamic and interactive day of knowledge in which attendees experienced their ability to tell stories through a visual language and established a dialogue with the international expert Dennis Luijer, who encouraged them to tell their own story.
Photos Patricia Nieto
Dennis Luijer insisted on the importance of storytelling to make ideas tangible and to establish a common co-creation space for the design of the event, between the event planner and the event owner.
Making the history of the event visible and tracing the experiential steps necessary to achieve the objective of the event, through visual language, minimizes risks and obtains greater profitability.
This second edition of Meet the Expert by tCd boosted creativity for the development of effective and innovative solutions. Meet the Expert are international meetings with the sole purpose of promoting the professional development of the Event Designer Community.
Photos Patricia Nieto
We would like to thank all those attending this second edition, who enjoyed this learning day in an inspiring space, the Sala Gobernador, the flagship space of Impact Hub.
MEET THE EXPERT is also an intergenerational meeting point and a space to listen and empathize with new generations. For this reason, we promote alliances with academic institutions. On this occasion we had the presence of two students from the ESODE Business School.
Thanks to the collaborators, innovative companies within the Sector, with disruptive products that contributed to the generation of a unique experience: El Antiguo Convento (Catering), AV by RMR Audiovisuales and Only You Atocha.
Photos Patricia Nieto
At the Creative dots, a consulting company specialized in the meetings and events industry, we believe in the effectiveness of the event as a strategic tool for communication and commercialization, and we are convinced that the key to guaranteeing its success lies in the application of Innovation Methodologies for its design, organization and execution, always with a focus on the Customer Experience.
13 years ago [March 6th 2006], i drove down to the faculty of Industrial Design Engineering at DUT, set up my working prototype in the van Grinten Hall and held my final thesis talk about LAGOM (an interactive music mixing experience). After the laymen Talk, came the engineering exam with my 5 supervisors, which eventually culminated in my title of:
“Master of Industrial Design Engineering” , with an [at the time] citation in the direction of DfI – “Design for Interaction”.
After 12 years at the faculty and 8 months at Philips Media Interaction Group [part of Philips Research], I was done.
My first experience after graduation was the reception at the ID-Kaffee, where emotions ran freely as did the beer…;). When I finally got home at my parents house, I was confronted with a bolted door. I was sent on a quest by my JAMMED brothers, to find the tools that would help me break down the door. During the reception I got one sledgehammer and one axe. I tried using them but ended up needing a tool with a little more finesse…;). I was handed a chainsaw… the door went down like “butter”. What a great way to start on the road of engineering solutions, breaking and tearing down my own door.
I was done with the beginning. Because with this MSc. title in my pocket and a young company to develop, at 33 i could finally START sharing what I had learned, with people in need of that knowledge. What came after was a great flood stream of experiences challenging the chainsaw, which if I look back at the last 13 years have kept me learning constantly.
Great Event Design paired with the power of volunteerism and determination to deliver the event narrative with a slice of Dutch ingenuity has led to an event that sets a new milestone. See a glimpse of this in action in the #EMEC19 live blog .
Off course, the airport pickup was arranged so MPI Netherlands members personally drove their participants to the first venue. After the escape room opening event at the legendary Louwman Museum on Saturday evening , the Sunday morning started in a relaxed manner. Beach jog, Yoga, City stroll and then, pick and choose from one of the 7 Experience Learning Journey. Out of the 7 options (including options for Ape Management, A Scenario Based Risk Simulation, being part of a Symphonic orchestra or exploring your bespoke DNA health & lunch) our team was enroute to Monster (literally).
We practiced what we preach and so the team at the Event Design Collective hosted Learning Journey #7 at Koppert Cressand here is a quick look at that 5 hour experience in 159 Seconds:
Next at the Fokker Terminal, we explored Design thinking through the lens of the epic Daan Roosegaarde and subsequently got Sherlocked into the venue with 30 minutes to escape through a deeply immersive extraordinary collective experience where only through an massive collaborative effort we could obtain the special QR code to open the locked hangar doors to get to the buses.
Well and that was just the beginning of a series of experiences that just sucked you into the story of what needs to be done to change the game.
How did they do that?
The team that designed and subsequently created the event took the liberty to tell you how they did that in a session recorded just for you.
+ the next edition #EMEC20 Event Design is already getting underway. Onsite at #EMEC19, team Event Design Collective has mapped out the timeline of past editions of #EMEC (the European Meetings & Events Conference) and as it used to be called PEC (Professional Education Conference) in a series of Event Design Sprints using the #EventCanvas.
Keep a lookout for the 2020 edition at #EMEC20 in Sevilla Spain.
Were you there? Or do you have questions about this Event Design using the #EventCanvas? Leave us your observation, comments or questions below this article. We’re keen to hear from you.
In 2018 I have been taking along my trusty Theta V everywhere I went with the intent to share so 360 experiences. When gathering moments like that, i have learned to make it a point not to just show it point blank. Like any memorable moment, you need to be invited in to really appreciate and feel what is shared with you. In that sense I have come to realize that I have been taking 360 moments for myself and you are welcome to come and see them.
There are 2 kinds. The ones I made by creating a screen dump on my iphone and the actual 360 experiences (to be viewed on theta360.com or kuula.co.
The drawing class results
WEC’18 – Indianapolis – Workshop Event Canvas
At the Inspiration House in Amsterdam with Jake Blok
In the webcare hub at T-mobile NL
A magnificent kaleidoscopic experience in Hakonen, Japan
Experimenting with drawing FOR VR
Getting a handle on the 360 space
Tokyo Shibuya Station Crossing, Japan
Impromptu Clay pidgeon ART instalation on LANDSORT, Sweden
Me in the ICE HOTEL chapel in jukkasjarvi, Sweden
ON the bridge of CZOCHA (college of Extraordinairy experiences’18)
The Event Design Collective, EDCo for short, is growing somewhere in BETWEEN steady and exponentially…;). This year we have successfully partnered with 3 new licensees who head up their countries as regional directors! Holland, Italy and France now all have great new champions to help us spread the word about great Event Design through a methodical teamwork.
During the holidays when you have some time…Check out our new website on: www.edco.global.
Happy holidays and a collective greeting to everyone!